Spotify has revolutionized the music streaming world once again with its latest offering – an AI DJ that promises a unique and personalized musical experience for its Premium members. This cutting-edge technology, which was launched in February 2023, has slowly made its way to 50 markets worldwide, and has finally landed in Australia in early August 2023.
Unlike traditional radio experiences, Spotify’s AI DJ takes personalization to a whole new level. Emily Galloway, Personalisation Design Lead at Spotify, describes it as “a personalised AI guide that knows you and your music taste so well that it can choose what to play for you.” Powered by a combination of Spotify’s personalization technology, Generative AI, and a dynamic AI voice modeled after Spotify’s Head of Cultural Partnerships, Xavier ‘X’ Jernigan, this AI DJ promises to curate a dynamic and ‘smart’ musical journey tailored to each individual user.
But what sets Spotify’s AI DJ apart from other algorithms is its ability to tap into a vast collection of music, including both the latest releases and forgotten favorites from the past. As Galloway explains, “It will sort through the latest music, look back at some of your old favorites—maybe even resurface that song you haven’t listened to since 2018. It then reviews what you might enjoy and delivers a stream of songs picked just for you.” While it may take some time for the AI to fully understand your preferences, user interactions and feedback help the AI DJ learn and improve over time.
One may wonder about the role of human editors at Spotify in this new era of AI DJ. Galloway assures us that Spotify’s secret sauce lies in the harmonious blend of human curation and expertise with world-class algorithms. The AI DJ is a result of collaborations between music experts, culture experts, data curators, scriptwriters, and generative AI technology. It aims to provide users with context and commentary, enriching the listening experience and introducing listeners to new music through the knowledge of these music experts.
This innovative AI DJ also features Spotify’s “fully expressive AI technology,” which brings to life the voice of Xavier ‘X’ Jernigan. By providing commentary alongside personalized music recommendations, Spotify encourages listeners to explore new music and step outside their comfort zones.
If you haven’t tried Spotify’s AI DJ yet, you can access it through the Spotify mobile app in the Music feed on Home or in the Made for You hub within the Search tab. Embark on an entirely new musical journey and let AI deepen your discovery and connection with artists like never before.
How does Spotify’s AI DJ work?
Spotify’s AI DJ is powered by a combination of personalization technology, Generative AI, and a dynamic AI voice that mimics the vocals of Spotify’s Head of Cultural Partnerships, Xavier ‘X’ Jernigan. It curates a unique musical experience based on your taste in music and makes use of both the latest releases and forgotten favorites from your past to create a personalized playlist just for you.
Can I give feedback to the AI DJ if I don’t enjoy a particular song or genre?
Yes, Spotify has introduced a ‘DJ button’ that allows users to provide feedback and influence the music selection. If you’re not feeling the vibe, simply press the ‘DJ button,’ and you will be taken to a different genre, artist, or mood.
What role do human editors play in Spotify’s AI DJ?
Human editors at Spotify collaborate with generative AI technology and contribute their expertise to create the commentary and context that accompanies the personalized music recommendations. They introduce listeners to new music and help users navigate through Spotify’s vast music collection.
How can I access Spotify’s AI DJ?
To access Spotify’s AI DJ, open the Spotify mobile app and head to the Music feed on Home. Look for the ‘DJ’ option, or you can find it in the Made for You hub within the Search tab. Embark on an exciting musical journey with the AI DJ and discover new songs tailored to your tastes.