New Technology Uses AI to Personalize Screen Content Based on Viewer Age

Screens of mobile phones and electronic devices are set to undergo a revolutionary change with the development of artificial intelligence (AI) technology that can determine the viewer’s age and adapt the displayed content accordingly. This groundbreaking research is aimed at enhancing parental control and providing a tailored viewing experience based on the user’s age.

Leading the charge in this technological advancement is GlobalLogic, a mid-sized IT company under the Hitachi Group. Their facility in Nagpur’s Mihan-SEZ is dedicated to developing smarter controls for over-the-top (OTT) media platforms. The company recently inaugurated a new center of excellence that will focus on cutting-edge technology for various industries, including media, automotive, and healthcare.

GlobalLogic’s Nagpur center currently employs 750 tech professionals and plans to increase the workforce to 1,000 within the next year. With a robust business worth $430 million, the company has been at the forefront of advanced research across diverse sectors. Notably, renowned automobile manufacturers in Germany and telecommunications giants like Verizon rely on GlobalLogic’s expertise for their technological needs.

The concept of OTT controls involves identifying the viewer’s age through image recognition systems and implementing appropriate measures accordingly. For instance, objectionable content can be filtered, edited, or altered to suit the viewer’s age group. This technology holds immense potential for promoting safer and more age-appropriate viewing experiences in the digital realm.

Furthermore, GlobalLogic is also pioneering advancements in vehicle monitoring systems. Currently, around 35 to 40 parameters related to a vehicle’s health can be displayed on a screen. However, GlobalLogic aims to elevate this capability by incorporating up to 400 parameters, which can be viewed on mobile screens or the vehicle’s dashboard. This innovation will empower users with comprehensive insights into their vehicle’s performance and overall well-being.

In addition to their ongoing research and development initiatives, GlobalLogic is actively considering acquisitions, with several companies, including two in Pune, on their radar. The company is open to acquiring businesses with turnovers ranging from $20 million to $100 million, as they continue to expand their portfolio and expertise.

By leveraging the power of AI, GlobalLogic is propelling the evolution of screen content personalization. With their commitment to pushing the boundaries of technological innovation, they are reshaping the way we engage with digital media while prioritizing safety and individual preferences.

Frequently Asked Questions

Q: How does AI determine the viewer’s age?

AI uses image recognition systems and algorithms to analyze visual cues and features that are indicative of a person’s age. By comparing these visual markers with existing age profiles, the AI can accurately determine the approximate age of the viewer.

Q: How will this technology improve parental control?

The AI technology will enable parents to set age restrictions or filters for content displayed on screens. If the viewer’s detected age falls within an age-restricted category, the system can automatically block or modify objectionable scenes to create a safer viewing experience for children.

Q: What other industries are benefiting from GlobalLogic’s research?

GlobalLogic’s research and development efforts extend beyond the media industry. Specifically, they are exploring advancements in automotive technology, including vehicle monitoring systems that can display a comprehensive set of parameters related to a vehicle’s health.

Q: Are there any plans for expansion or acquisitions?

GlobalLogic is actively looking to expand its operations and is considering acquisitions of companies with turnovers ranging from $20 million to $100 million. This strategic approach aims to diversify their portfolio and strengthen their position in the market.

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