With the rise of deepfake technology and the potential exploitation of their digital identities, some celebrities are turning to artificial intelligence (AI) as a means of protecting themselves. While the Screen Actors Guild continues to fight for stronger safeguards against AI use by studios, prominent actors and public figures are taking matters into their own hands.
One company, Metaphysic AI, has developed a tool called Metaphysic Pro that allows celebrities to maintain control over their likeness and voice. Celebrities like Anne Hathaway, Octavia Spencer, Tom Hanks, and Paris Hilton have reportedly already signed up as early users of the tool, scanning their likenesses and storing them securely within Metaphysic Pro.
The process begins with users uploading images from their smartphones or opting for a full face and body scan in a studio. These scans contain the unique characteristics of each individual, which are then stored in Metaphysic’s database. This allows users to retain ownership of the traits required to train AI models to accurately replicate their likeness and voice.
Metaphysic’s co-founder and CEO, Tom Graham, emphasizes the importance of owning the dataset that creates a performer’s replica in the fight against unauthorized deepfakes. By owning their own data, actors can protect themselves from false impressions and ensure proper compensation for the use of their image and voice.
While the development and use of deepfake technology raise concerns over copyright and infringement, Graham asserts that individuals do not currently have any legal property rights over their own voice or appearance. Unauthorized deepfake creations can freely circulate online without repercussions, making it difficult for individuals to combat the misuse of their digital identities.
Metaphysic AI aims to act as a custodian of user data rather than its owner. The company’s platform, Metaphysic Pro, is designed to store the essential data necessary for training AI models, allowing users to retain control over their own information.
As the negotiations between the Screen Actors Guild and the Alliance of Motion Picture and Television Producers continue, artificial intelligence remains a key issue. The ability to create digital avatars of background actors using AI has sparked concerns among industry professionals.
While legislation is being considered to control the use of AI in contracts, industry experts stress the importance of proactive measures to ensure ethical AI practices. Celebrities are taking the initiative to protect their digital identities and stay one step ahead of deepfake creators by embracing AI tools like Metaphysic Pro.
Frequently Asked Questions (FAQ)
What is Metaphysic Pro?
Metaphysic Pro is a tool developed by Metaphysic AI that allows public figures, including celebrities, to maintain control over their likeness and voice when it comes to AI replication.
Who are some of the celebrities using Metaphysic Pro?
Prominent actors and public figures like Anne Hathaway, Octavia Spencer, Tom Hanks, and Paris Hilton are reported to be among the early users of Metaphysic Pro.
How does Metaphysic Pro work?
Users can upload images from their smartphones or opt for a full face and body scan in a studio. The scans capture the unique characteristics of each individual and are stored securely in Metaphysic’s database. This allows users to have control over the traits required to train AI models on their likeness and voice.
Why is owning the dataset important in fighting unauthorized deepfakes?
By owning the dataset that creates a performer’s replica, individuals can protect themselves from false impressions created by unauthorized deepfakes. It also ensures that actors are properly compensated for the use of their image and voice.
What is the role of Metaphysic AI in storing user data?
Metaphysic AI acts as a custodian of user data, storing the essential information necessary for training AI models. Users retain ownership of their own data and have control over how it is utilized.
Why is AI a concern in the entertainment industry?
The use of AI to create digital avatars of background actors raises concerns over ethics, copyright, and infringement. Industry professionals stress the importance of proactive measures to ensure ethical AI practices and protect individuals from the misuse of their digital identities.