The Seattle Seahawks and Lumen Field have introduced groundbreaking technology from Amazon to enhance the stadium’s retail and concession experience. By expanding the use of Amazon’s Just Walk Out and Amazon One palm payment technologies, fans can now enjoy seamless shopping and contactless payment options.
The newly launched Seahawks Pro Shop Outlet, located near section 140 on the stadium’s field level, features Amazon’s Just Walk Out technology. This cutting-edge system allows customers to browse and select apparel without the need to wait in line for checkout. Once they have chosen their desired items, fans can simply exit the store through a designated gate, even while wearing their new purchases. Payments are automatically processed when customers pass through the exit gate, either by using their credit card or hovering their palm over an Amazon One device.
Zach Hensley, Seahawks VP of operations and general manager, Lumen Field, expressed enthusiasm about the positive feedback received from fans regarding the Just Walk Out and Amazon One technologies. He emphasized the Seahawks’ commitment to fanovation and their dedication to providing an exceptional game-day experience.
The deployment of Amazon’s innovative technologies extends beyond the Seahawks Pro Shop Outlet. Lumen Field will also introduce Just Walk Out and Amazon One at four concession locations, including Tutta Bella (section 137), two Local Dogs locations (sections 109 & 135), and Pizza Hut (section 107). With this expansion, Lumen Field becomes the sports venue with the most Just Walk Out locations in the world, further solidifying its reputation as a pioneer in checkout-free technology.
Amazon’s Just Walk Out technology owes its success to advanced artificial intelligence techniques such as computer vision and deep learning. With the assistance of generative AI, this system accurately determines which items customers have taken without the need for traditional checkout methods. To ensure precision in various environments, Amazon created synthetic datasets that replicate millions of realistic shopping scenarios.
Furthermore, Lumen Field now offers Amazon One as a contactless payment option. Users can easily enroll by pre-registering online with their credit or debit card, Amazon account, and mobile number. Upon arrival at Lumen Field or any other location with Amazon One, users can swiftly complete the enrollment process by scanning their palm over the Amazon One device.
The partnership between the Seattle Seahawks, Lumen Field, and Amazon has propelled the fan experience to new heights. With cutting-edge technology shaping the future of stadium retail and concessions, fans can enjoy a seamless, efficient, and innovative shopping experience like never before.
Frequently Asked Questions (FAQ)
1. What is Amazon’s Just Walk Out technology?
Amazon’s Just Walk Out technology is an advanced system that allows customers to shop without waiting in line for traditional checkout. Using artificial intelligence, computer vision, and deep learning techniques, the technology accurately tracks the items customers select, enabling them to exit the store seamlessly and automatically charging their payments as they pass through the designated exit gates.
2. How does Amazon One palm payment technology work?
Amazon One palm payment technology provides a contactless way for people to enter, identify, and pay. Users can pre-enroll online with their credit or debit card, Amazon account, and mobile number. By scanning their palm over an Amazon One device at Lumen Field or any other location with Amazon One, users can complete the enrollment process in seconds and use their palm to make payments securely and conveniently.
3. How many Just Walk Out locations does Lumen Field have?
With the addition of Amazon’s Just Walk Out technology at the Seahawks Pro Shop Outlet and various concession locations, Lumen Field now boasts the highest number of Just Walk Out locations of any sports venue worldwide.
4. What makes Just Walk Out technology accurate in any environment?
To ensure accuracy in diverse retail environments, Amazon has developed synthetic datasets that mirror millions of realistic shopping scenarios. These datasets encompass variations in store formats, lighting conditions, and crowds of shoppers, allowing Just Walk Out technology to perform consistently and reliably in any setting.