The Future of AI for Businesses: Unleashing the True Potential

Artificial intelligence (AI) is not just a passing trend – it’s a transformative force that is shaping the future of industries and businesses. According to Sam Sebastian, VP and Canada country manager at Google Cloud, we are just scratching the surface of what AI can do.

In a recent interview with BNN Bloomberg, Sebastian acknowledged that while the adoption of AI has been slow (with only four percent of Canadian companies currently using it), the potential is immense. He compared the current state of AI to the early days of the internet, highlighting how its impact will revolutionize how businesses operate.

“AI is a significant technological shift that will change the future of industries and how businesses work. We’re just getting started, and it’s extremely exciting,” Sebastian stated.

Contrary to skeptics, Sebastian emphasized that companies are already leveraging AI to enhance their processes and improve their products. From optimizing customer engagement to increasing profitability and efficiency, the potential for AI is vast and unparalleled. This technological shift is unlike anything we have seen in a long time.

A noteworthy shift lies in the willingness of executives to embrace AI rather than fear it. Boards and C-suites are now actively engaging with AI technology, exploring how it can transform their businesses from within, rather than becoming vulnerable to external disruption.

The future of AI for businesses holds promising opportunities for growth, innovation, and competitiveness. Companies that recognize the true potential of AI and invest in its implementation will likely gain a significant advantage over their competitors.


Q: How many Canadian companies are currently using AI?
A: Only four percent of Canadian companies are currently using AI, according to a study by Toronto Metropolitan University.

Q: How is AI being used by businesses?
A: Businesses are leveraging AI to streamline processes, enhance customer engagement, and improve profitability and efficiency.

Q: Is AI a passing trend?
A: No, AI is a transformative force that will shape the future of industries and businesses. It is not just a passing trend.

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