Google has recently announced the launch of its generative AI-powered search experience in India. This move comes as Google aims to reimagine its core search engine business in response to competition from rivals like Microsoft. The new feature, called the Search Generative Experience (SGE), will be available as an opt-in experiment through Google’s Search Labs initiative.
With the SGE, users will experience an integrated search results page that includes an AI-generated snapshot at the top. This snapshot will provide a quick topic summary and links for further exploration. Users can also ask follow-up questions or choose from suggested queries to engage in a conversational mode. The context of the conversation will be carried over for each question, allowing users to continue exploring their chosen topic. Traditional search results will also be available by scrolling down the page.
What makes this search experience unique is the AI-powered technology that does the heavy lifting for users, allowing them to understand topics faster and uncover new viewpoints and insights. Google envisions a search engine that is supercharged and aims to make search radically more helpful.
In addition to the generative AI-powered search experience, Google is also introducing India-focused features. These include the option to listen to search results through Text-To-Speech, the ability to ask follow-up questions using voice input, and a language toggle that allows users to switch between English and Hindi responses.
While the AI search experience is currently an experimental feature, Google intends to collect feedback from users over the next few months to iterate and improve upon the experience. This experiment is indicative of how the search engine will evolve in the future, as consumer behavior continues to shift towards more conversational engagement with information.
Q: What is the Search Generative Experience (SGE)?
A: The Search Generative Experience is Google’s AI-powered search feature that provides users with an integrated search results page, including AI-generated snapshots and the ability to engage in a conversational mode.
Q: What are the India-focused features introduced by Google?
A: The India-focused features include listening to search results through Text-To-Speech, asking follow-up questions through voice input, and a language toggle between English and Hindi responses.
Q: Is the AI search experience available to all users?
A: The AI search experience is currently an opt-in experiment available through Google’s Search Labs initiative. Users can choose to participate and provide feedback to help improve the experience.