Online retail giant Amazon has introduced new AI-powered features to help customers quickly understand products and make informed decisions. By leveraging generative AI, Amazon aims to address the need for customers to assess customer sentiment and common themes across reviews without having to read each individual review. The new feature provides a short paragraph on the product detail page that highlights frequently mentioned product features and customer sentiment, allowing customers to determine if the product is right for them at a glance. This not only saves time but also enhances the overall shopping experience.
Another company embracing AI technology in retail is Newegg, an online retailer for PC hardware, consumer electronics, and gaming peripherals. Newegg is using ChatGPT to offer concise summaries of customer reviews on product pages. By extracting key terms and phrases from reviews, called Review Bytes, shoppers can quickly understand the opinions of product owners without having to go through all the reviews. In addition, a paragraph summary called SummaryAI provides more in-depth insights into customer opinions. This new feature makes it easier for customers to assess customer sentiment and make more informed purchasing decisions.
Furthermore, outdoor and sports retailer Outdoor and Cycle Concepts (O&CC) has partnered with Volumental to reduce product returns. Volumental’s foot scanners are being used to accurately measure customers’ feet, enabling them to find the perfect fit when purchasing products such as footwear. This helps eliminate the guesswork for customers, reducing the likelihood of returns and ensuring a better shopping experience.
These innovative AI-powered features demonstrate the continued efforts of retailers to improve the online shopping experience for customers. By leveraging AI technology, retailers can provide concise summaries of reviews, highlight key product features, and enhance overall customer satisfaction.
Frequently Asked Questions (FAQ)
1. How does Amazon’s AI-powered feature work?
Amazon’s AI-powered feature provides a short paragraph on the product detail page that highlights frequently mentioned product features and customer sentiment across written reviews. This helps customers determine whether a product is suitable for them without having to read through all the reviews.
2. What is ChatGPT?
ChatGPT is an artificial intelligence tool used by Newegg to generate concise summaries of customer reviews on product pages. It extracts key terms and phrases to provide Review Bytes, which summarize product owners’ opinions, and SummaryAI, which provides more detailed insights into multiple customers’ opinions.
3. How does Volumental reduce product returns?
Volumental’s foot scanners accurately measure customers’ feet, helping them find the perfect fit when purchasing products like footwear. This reduces the likelihood of returns and enhances the overall shopping experience by providing customers with the right fit.
Sources: Retail Technology Innovation Hub