AI Revolutionizing Maritime Safety with Real-time Assistance

AI technology has been making waves across industries with its potential to revolutionize processes and enhance efficiency. The maritime sector is no exception to this transformation, as AI opens doors of possibility and paves the way for advanced safety measures.

P&O Maritime Logistics, a global leader in container handling, embraces AI to streamline operations and improve customer experience. By implementing a logistics platform powered by AI, the company witnesses increased efficiency and higher throughput volumes. However, AI’s impact on safety has been the most transformative aspect.

Recognizing the potential of AI in ensuring crew safety, the head of health, safety, security, environment, and quality at P&O Maritime Logistics, Benjamin Neal, explored the idea of creating a real-time health and safety tool using AI. The concept was to develop an AI-powered safety assistant accessible to employees worldwide in multiple languages.

While the possibilities were exciting, there were essential considerations to address. The foremost concern was reliability, as AI is only as good as the information it receives. Ensuring accurate, verified data would be crucial to avoid any potential risks associated with false or misleading information.

Furthermore, data protection and privacy played a significant role. Confidential health and safety assessments and employee details required utmost security. Trusting open AI to handle sensitive information without the risk of it being shared publicly posed a challenge.

To overcome these obstacles, P&O Maritime Logistics adopted prompt engineering. Inspired by ChatGPT, the company engineered its AI solution, AISA (AI Safety Assistant). AISA is a secure safety chatbot tailored specifically to the company’s needs, providing real-time responses to employee queries worldwide.

AISA allows for efficient and rapid updates to company procedures or training materials across all languages, eliminating the need for time-consuming manual translation. This innovative approach aligns with the company’s commitment to accuracy, responsible innovation, and integrated management systems.

It’s important to note that the AI system continuously evolves through monitoring and analysis of its interactions with global teams. Valuable insights from frontline employees enhance communication and enable the identification and integration of safety improvements that might have previously gone unnoticed.

With AI at their disposal, maritime companies like P&O Maritime Logistics are charting a new course to enhanced safety through intelligent real-time assistance. By leveraging the power of AI, these companies are poised to save lives and shape the future of maritime safety protocols.


  1. How does AI improve maritime safety?
  2. AI enhances maritime safety by providing real-time assistance and access to accurate information for employees worldwide.

  3. What are the challenges associated with AI in safety?
  4. Reliability of information and data protection are the main challenges. AI must rely on accurate data sources and ensure the privacy of sensitive information.

  5. How does AISA, the AI Safety Assistant, benefit P&O Maritime Logistics?
  6. AISA enables efficient communication, rapid updates, and language accessibility, ultimately enhancing safety procedures and saving time and money.

  7. How does AI evolve and improve over time?
  8. By analyzing interactions and feedback, AI systems can continuously learn and expose valuable insights that can lead to further improvements in safety procedures.

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