Revolutionizing Convenience: 7-Eleven Australia Introduces Innovative Computer Vision System
7-Eleven Australia is on the cusp of a technological revolution in the convenience store industry. In a groundbreaking move, the company has partnered with startup Grabango to deploy a cutting-edge computer vision system in select stores. This innovative technology aims to streamline the shopping experience by eliminating the need for customers to purchase items at a specific point-of-sale.
The system, integrated with the updated My 7-Eleven App Pay and Go 2.0, utilizes artificial intelligence to allow shoppers to skip the traditional checkout process. By harnessing computer vision and machine learning, Grabango’s system can track the location of products throughout the store, whether they are on the shelves, in customers’ baskets, or even being carried out of the store.
Unlike other technologies, Grabango’s system does not rely on lasers, facial recognition, or customer self-scanning. Instead, it utilizes machine learning algorithms and computer vision to accurately track the movement of products within the store.
Stephen Eyears, the general manager for technology and strategy at 7-Eleven Australia, acknowledged the convenience that the current app brings to customers. However, he emphasized that the partnership with Grabango will further enhance the shopping experience by eliminating the need for customers to individually scan merchandise items.
This collaboration with Grabango follows 7-Eleven Australia’s commitment to embracing digital solutions for customer convenience. In 2019, the company launched Australia’s first cashless and cardless convenience store, and earlier this year, it introduced pay and go solutions across all of its stores nationwide.
While the new computer vision system will be gradually deployed in 10 stores by the end of 2024, traditional payment options will still be available in the majority of 7-Eleven stores. The company aims to provide customers with a seamless and convenient experience, while also empowering store teams with simple digital touchpoints that enhance customer service.
As 7-Eleven Australia continues to invest in its digital landscape, it remains at the forefront of revolutionizing the convenience store industry, setting a new standard for technology-driven customer experiences.
1. How does the computer vision system work?
The computer vision system developed by Grabango uses artificial intelligence and machine learning to monitor the location of products in the store. It accurately tracks whether items are on the shelves, in customers’ baskets, or being carried out of the store.
2. Will customers still have to scan items using their mobile devices?
No, the new system eliminates the need for customers to individually scan merchandise items. Instead, the computer vision technology tracks the location of items without requiring customers to self-scan.
3. Will traditional payment options still be available in all 7-Eleven stores?
Yes, 7-Eleven Australia remains committed to providing customers with a range of payment options. While the computer vision system will be introduced in select stores, traditional payment methods will still be available in the majority of 7-Eleven locations.